Alisa Yaffa, President
Step Up Funding's founder, Alisa Yaffa, is a successful entrepreneur who enjoys helping companies grow. She is a Silicon-Valley high-tech executive who co-founded Synplicity, an Electronic Design Automation company, in 1994. During the 14 years from start-up through IPO to sale, Alisa held at various times most of the executive operational roles, negotiated 4 rounds of funding, was involved with the IPO in 2000, various acquisitions and due-diligence projects, and the final sale to Synopsys in 2008. As Chairman of the Board, she got to see it all. She especially enjoyed the legal, financial, and corporate governance work. She now advises and/or invests in early stage companies in video power reduction, medication adherence, supply chain business analytics, educational system software, and more.